In a long-standing Ocean City tradition, city officials will turn a ceremonial key to officially “unlock the ocean” for the season at noon Friday, May 25. That will clear the way for a newer tradition: The march of fully clothed business persons into the chilly Atlantic Ocean for the first swim of the summer (to the strains of the Ocean City High School marching band playing “Pomp and Circumstance”).
Event organizers are looking to make this year’s Business Persons Plunge the biggest and best ever. Everybody is invited to participate. It’s a chance to get some exposure for your business or organization or just to start Memorial Day Weekend with a splash. Groups and individuals can sign up in advance at ocnj.us/bizplunge.
The Unlocking of the Ocean and the Business Persons Plunge take place on the beach adjacent to the Music Pier. Participants are encouraged to muster at 11:30 a.m. Call (609) 399-6111 for more information.