Cape May – At 8:00 a.m. this Sunday, June 14, a record 1,700 athletes will leap 12-feet into the Delaware Bay from the Cape May-Lewes Ferry as part of Escape the Cape, a sprint and international triathlon named one of the nation’s top five “bucket list races” by Triathlon Business International. For the second year running, Cape May Brewing Company is a proud sponsor and, to commemorate the event, they’ll be releasing a Pale Ale brew called Escape the Cape, available in the CMBC tasting room beginning this Friday.
“This is a great partnership,” says event organizer Steve Del Monte of DelMo Sports, Inc. “The beer for the event – kind of like jumping from a ferry – is something you can’t get anywhere else. CMBC aspires to expose its brand to as many people as possible without losing touch with what makes them special, and DelMo Sports has the same goal. We may be in very different fields, but that’s where we connect; that’s at the center of it all.”
At the ferry immediately following the competition will be an open-to-the-public after-party featuring lawn games, barbeque and this limited-release beer.
“The primary goal was to make something refreshing for after a tough workout,” says CMBC’s Lead Brewer Brian Hink. “At the same time, we made sure it has an edge because, I mean, these people are jumping off of a ferry. They’re pretty badass.”
For more information on Cape May Brewery’s tours or beer tastings, visit capemaybrewery.com.